// Who We Want to Visit this Site

Audience

The website is catered towards adults and children who are unable to visit the museum in-person, particularly during winter months. It aims to attract both local visitors and tourists by increasing interaction with the museum during winter (off season) months. It can also be used as a way to interact with the museum before/after an in-person visit. As a result, rather than reproduce existing exhibitions, this exhibit functions as an extension to current in-person exhibits. Although part of the goal is to attract in-person visitors, the recipes - trying what's available on the website, sharing them on social media along with family anecdotes - is intended to encourage people to share their experiences of recipes as cultural heritage. So, an overlapping audience is the larger Icelandic diaspora community.